Why Care For Proper Website Maintenance?
Simply because your website needs it.
A website that is not properly maintained is just like a dusty old book you see in an old storage room. No one cares to read it for they know it is not updated. That is the reason why there are revised and latest edition.
Just like books, your website needs to be constantly maintained, updated, and evaluated to ensure that it still showcases information valuable to user.
The good thing about website maintenance and updating is that you do not need to start publishing again from scratch (like publishing books). Here are some guidelines that you need to take into consideration when updating:
Content updates. Keep an eye on content. You need to see to it that your content ( text, images, video ) are the latest. This is very important most especially that the Internet is a fast-faced arena of information. It changes from time to time. Information that is considered useful to user today might be just a garbage tomorrow.
Links. Another important part of a website that needs attention is its links. Tracing and fixing broken links is not just good for your website visitor but for search engines as well. When you let users click your links only to get them directed to dead pages, your reputation might deteriorate.
Designs and Browser Compatibility.You must also see to it that you keep an eye on website compatibility issues. Your website might work well on Firefox browser but not on Internet Explorer - or the other way around. Addressing this issue is very important most especially when it comes to online business. Browser compatibility issue can cost you customers - when it can be addressed by just proper site maintenance and updates.
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